Bitreserve, Bitreserve Inc. and Bitreserve Ltd are the former names of Uphold, initially the cloud-based cryptocurrency exchange platform with digital storage. In 2015, the startup changed its specialization to providing various financial services. Bitreserve was founded in 2013 by Halsey Minor and was aimed to be an exchange platform allowing common users to exchange Bitcoin for widely spread fiat currencies and precious metals in a simple and convenient way. However, in 2015, when Anthony Watson — a British businessman — became Bitreserve’s CEO, it was decided to widen the range of services. So, currently the company specializes on investments in commodities, business transactions and remittances.